Sports Without Boundaries Case Study: A Wix Rebuild for a Winnipeg Youth Sports Charity

Case study · Sports Without Boundaries · Winnipeg, Canada

Quick answer: Oluwafemi Aaron Ekemenah rebuilt the Wix website of Sports Without Boundaries, a Winnipeg charity that gives children and youth facing financial and social barriers the chance to play. The rebuild applied the 2024 brand guide across 9 core pages, generated 4 program pages from one CMS collection, routed every Register button to one registration hub and used 18 redirects to keep old search traffic.

At a glance

• Client: Sports Without Boundaries

• Location: Winnipeg, Canada

• Scope: Redesign, CMS, forms, SEO migration

• Platform: Wix, Velo, Wix Forms

• Pages: 9 core + 4 programs

• Year: 2026

The brief

A charity website serves three people at once: a parent registering a child, a volunteer who wants to help, and a funder deciding whether to give.

Each of them arrives with one question and very little patience. The old site made all three dig for the answer, and registration lived on pages that no longer matched the programs being run.

The organisation already had a strong 2024 brand guide: sky blue, orange and lime, Bree Serif and Montserrat, and a playful boundary-line motif. The website just wasn't using it.

The approach

1. Rebuilt on the brand guide: Colours, type and the boundary-line motif applied consistently across Home, About, Programs, Impact, Get Involved, Accountability, Donate, Contact and Funders & Partners.

2. One programs database: Youth Soccer, Ball 4 All Basketball, Beyond Sports and Mini Soccer each live as one CMS item. One template generates every program page, with ages, times, location and season schedules. Staff edit one row and the site updates everywhere.

3. One registration hub: Every Register button on the site routes to a single hub that reads the programs database, knows what's open, and sends submissions to Wix Forms with automatic notifications.

4. Get Involved in one slide-out: Volunteer, partner, sponsor and work-with-us enquiries all open in one panel, so helpers never leave the page they were reading.

5. A migration that protects SEO: 18 permanent redirects retire the old pages without losing the search traffic they had earned, and the old pages are removed from Google's index.

Ideation and process

1. Discovery: Mapped the three audiences, parents, volunteers and funders, and the one question each one arrives with.

2. Sitemap: Consolidated a maze of old pages into nine core pages and four program pages.

3. Wireframes: Sketched the homepage as three clear doors, and one program template for every program.

4. Build & migrate: Wix CMS, a registration hub, forms and 18 redirects so nothing was lost in search.

The sitemap

• About: Board, Team, Accountability

• Programs: Youth Soccer, Ball 4 All, Beyond Sports, Mini Soccer

• Impact: Stories, Funders

• Get Involved: Volunteer, Partner, Sponsor

• Register: One hub

Built so the team can run it without me.

Non-profit teams change often, and nobody has time to learn a developer's workflow. So the complex parts, the registration hub and the program pages, are driven by data the team already understands: a list of programs in the Wix dashboard.

Adding a new season is now a matter of editing a row, not redesigning a page.

Results

The challenge

• A maze of outdated pages

• Registration spread across pages that no longer matched the programs

• A strong 2024 brand guide the website wasn't using

• Parents, volunteers and funders all digging for answers

What shipped

• Nine core pages rebuilt on the brand guide

• One registration hub behind every Register button

• Program pages generated from one CMS collection

• 18 permanent redirects protecting old search traffic

By the numbers

• 9 core pages rebuilt on brand

• 4 program pages from one CMS collection

• 18 redirects protecting search traffic

• 700+ children and youth reached, told on the Impact page

Tools and platforms

Wix, Velo (JavaScript), Wix CMS & dynamic pages, Wix Forms, Custom embeds, SEO redirects.

Frequently asked questions

Who rebuilt the Sports Without Boundaries website?

Oluwafemi Aaron Ekemenah of Xplore Visual Creatives rebuilt the Winnipeg charity's Wix site, including its programs database and registration hub.

What platform is the Sports Without Boundaries website built on?

Wix, with Wix CMS dynamic pages for programs, Wix Forms for registration and enquiries, and custom Velo and embedded code.

How was SEO protected during the Sports Without Boundaries redesign?

18 permanent redirects retired the old pages so their search traffic carried over, and the old pages were removed from Google's index.

About the author

Oluwafemi Aaron Ekemenah (Oluwafemi Aaron Ekemenah) is a web designer and CMS specialist and the founder of Xplore Visual Creatives. Top Rated on Upwork, Level 2 on Fiverr and a Legend Wix Partner, he has delivered 350+ websites for businesses in the US, UK, Canada and Australia. Book a free 30-minute call.